Effective Branding Through Well Designed Signs

Critical Questions to Ask a Business Signage Installer

8 April 2022 by Micheal West

Customers only glance at business signage for a few seconds. Therefore, business signage should be concise and straight to the point to communicate the desired message. While the design plays a crucial role in the visibility of business signage, the installation also matters a great deal. IT is why you need to work closely with a professional signage installer since they have the necessary expertise to deliver quality work. However, you must ask a signage installer the right questions before hiring them. This post highlights essential questions to ask.

Do You Specialise in Indoor or Outdoor Mounts? — The first question you should ask a potential signage installer is their area of specialisation. Notably, business signage is categorised into indoor and outdoor mounts. Indoor signage is installed inside the confines of a business premise and is typically mounted on walls and ceilings. Installing indoor signage is often a breeze, especially if an installer has the necessary tools. Other installers specialise in outdoor signage, including billboards, channel letters, storefront awnings, and wall signs. Installing outdoor signage comes with its fair share of challenges since an installer is exposed to external elements, such as the sun, wind and traffic. Therefore, if you want to install an outdoor sign, you are better off looking for an experienced installer instead of doing it yourself.

Do You Handle the Permitting Process? — It would be great if businesses could design signage, install them and forget about it. However, that is not how signage installation works. Notably, cities and municipalities have codes and ordinances to regulate business signage installations. For instance, businesses can only install billboards of a specific size in particular zones besides seeking a permit. Failure to abide by the regulations can lead to expensive fines and penalties. Therefore, you need a signage installer who understands the ins and outs of the permitting process and final inspection by local government agents. Most importantly, it makes the installation process less stressful. 

Do You Maintain Business Signage? — Business signage permits allow companies to hang their signs for a specific duration. During this time, outdoor signage is exposed to various elements that can accelerate the premature wear of the materials used. Fortunately, most reputable signage companies use quality materials for outdoor signage. However, proper maintenance of outdoor signage is crucial, especially for pieces that cost a lot to produce and install, such as channel signs. In this regard, it is advisable to choose a signage installer who offers periodic maintenance. The service provider will ensure your signage remains visible and in good condition throughout the permitted duration.

For more information on sign installation, contact a professional near you.  

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