Effective Branding Through Well Designed Signs

Why All Your Custom Building Signs Should Be Lighted

10 October 2019 by Micheal West

Signage on your commercial building is critical to luring potential customers to your business. However, you could invest in the fanciest signs, but if they are not conspicuous and easily legible, then you will not be maximising on your investment. Hence the advent of the lighted signs.

Lighted signs may seem to be exclusively functional in the night, but this is not entirely true. While they are the most visible signage once the sun sets, they are just as attractive in broad daylight, and this makes them a valuable addition to any type of commercial property irrespective of your line of business. If you are looking to purchase new building signs or to customise the ones you already have, here are just two reasons why they should be lighted.

Brand visibility

A common justification that some business owners may have regarding overlooking lighted signage is that their business is not open all day and night so they do not need to boost the visibility of their brand. But this is not a good reason to underrate lighted building signs. Even though your business will be closed, lighted signs ensure that your brand is still noticeable to everyone that passes by your premises!

This continual visibility embeds your brand into the subconscious mind of potential customers, and when they need your type of services, it is your brand that will pop up in their mind! So if you want to advertise your business passively without having to pay money for this brand awareness continuously, then you should invest in lighted building signs.

Minimal upkeep

One of the major benefits of lighted building signs is that they do not need arduous maintenance to stay functional. For starters, the sign itself is manufactured from highly resilient supplies that will not succumb to constant exposure to the varying weather elements. Therefore, you will not have to hire a maintenance crew regularly simply to undertake cosmetic repairs on your lighted sign.

Secondly, the light emanating from your building sign comes from LED bulbs. When compared to conventional halogen bulbs, LEDs are much more durable. The LED bulbs will not burn out in the short term and neither will they blow for no reason. Moreover, LED bulbs have a lifespan of several years! Thus, you can be assured that you will not have to pay for manpower to change the lighting in your building signs frequently. Therefore, if you want your business to stand out come rain or shine, then opting to customise your building signs to the lighted variety is a great solution.

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