Effective Branding Through Well Designed Signs

Effective Branding Through Well Designed Signs

Raising the Profile of Your New Business

by Micheal West

If you have just opened a new business, it is likely you will be trying to attract as much attention as possible, so customers enter your premises and buy goods and services from you. Starting out can be difficult, especially when you have to compete with established brands. Below is a guide which will help you to get your business noticed.

Neon Signs

Every business needs a sign which displays the company name. Having a sign above your shop helps customers to locate it and for it to become a familiar part of their life. One example of a successful sign is the McDonald's Golden Arches, which have become engrained in the American landscape and psyche. While your business may not have the global reach of McDonald's, this doesn't mean that you shouldn't aspire to install an eye-catching sign. Neon signs are a fantastic way of catching the eye of people passing in the street and of establishing your brand. A professional signage company will be able to help you to design a sign for your business.

Discount Coupons  

Everyone loves a discount and offering people coupons which will save them money from products for sale in your shop is a sure fire way of increasing interest in your business. Many local newspapers and magazines will allow you to buy space in their publications in which you can advertise your store and provide discount coupons for customers to cut out and keep. Discounts may include a price reduction on certain product lines or 'buy one get one free' offers. For extra impact, you should time the discounts and special offers, so they make the most of public holidays and celebrations such as Christmas.

Online Reviews

A large amount of shopping is now done online. Even when people intend to buy a product in person, they will often look online for reviews of the business before they commit to making a purchase. For this reason, it is important that you develop a positive profile for your company online. The best way to do this is to print a message on every receipt which encourages customers to leave an online review. You may also want to consider offering occasional prizes draws in which people who have left a review have the chance to win something. 

By following these tips, you can ensure that your new business becomes well-known in your local region.


About Me

Effective Branding Through Well Designed Signs

Signs can be critical to the success or failure of your business. Hi, my name is Izzy, and I love business, marketing, signs, design and writing. I think all of those elements come together well in a number of ways, and I decided to start a blog to combine all of those ideas. I plan to start by writing about signs, and then I'll go where passion takes me. I recently finished uni and am doing a part-time internship while I decide the next direction I want to go, If you own a business, I invite you to explore this blog. I hope that these posts help and inspire you!