Effective Branding Through Well Designed Signs

Effective Branding Through Well Designed Signs

How To Choose The Right Business Sign For Your Company

by Micheal West

A business sign is an important marketing tool for your company or firm. The design, colors, and features speak volumes about the type of business you run and services you offer. Getting the business sign wrong will drive away potential customers because the initial impression created by your business sign is not appealing.

Below are key factors you should consider before choosing a business sign for your firm, business, or company.

Ability to Communicate

The main purpose of a business sign is communication. Choose a business sign that is legible and visible. One effective way of boosting legibility of words is using contrasting colors. For example, you can use dark brown or black for words on a white background or vice-versa. Conversely, using two colors that are both bold makes the words seem to fade into the background. Also, choose a large board over the small ones, especially if you are on a busy street.

Also, ensure the name of your company occupies much space on the sign and is clear from afar. This is recommended because visitors always remember what is most striking, which makes it easy for them to look up your company's name later.

Create an Impression

Besides having a legible and clear business sign, ensure your sign creates an impression. A good impression is achieved when the features on your sign give onlookers an idea of what the company offers. For example, if you are in the travel and tour industry, you can have an ocean-like theme or hot air balloons placed strategically on the board.

Also, the type of colors you choose create a strong impression. For instance, if you run a law firm, having multiple colors blended creates the wrong impression. Extremely colorful signs or flickering LED lights would better fit companies in the entertainment industry.

Type of Business Signs

The type of business sign you choose for your company will say a lot about you and your company. Temporary materials and extremely small signs are an indicator that your business could also be temporary and not that serious. Similarly, bold, durable, and large business signs create the impression of reliability and seriousness.

Save an extra coin each day and invest in a good and durable business sign. However, if you are running a show or promotion with a timeline lasting for just a few months, you can choose a fabric or small business sign.


The position of your business sign is very important. If you are in a locale where there are many business signs, and especially signs of companies in the industry you've invested in, then ensure your business sign stands out. You can do this by raising it higher than the others.

Also, the positioning of your business sign will be affected and determined by local authority rules and regulations. It is important you consult your local authorities to ensure you adhere to all legal requirements before setting up your sign.

You can also seek and consult a company in the business of developing and mounting business signs to avoid unforeseen troubles and losses. Your business sign speaks volumes, so investing in a good sign will earn your business insurmountable credit.


About Me

Effective Branding Through Well Designed Signs

Signs can be critical to the success or failure of your business. Hi, my name is Izzy, and I love business, marketing, signs, design and writing. I think all of those elements come together well in a number of ways, and I decided to start a blog to combine all of those ideas. I plan to start by writing about signs, and then I'll go where passion takes me. I recently finished uni and am doing a part-time internship while I decide the next direction I want to go, If you own a business, I invite you to explore this blog. I hope that these posts help and inspire you!